With blockchain technology, the origin and value of diamonds are reflected in data points. This provides a transparent journey of all the steps from rough stone to diamond. My project focused on how to create an aesthetic audio-visual story from all these data points.
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From data into immersive content
The increasing impact of technology on people and society offers many opportunities, but also challenges. Huge amounts of data are available. But what do we do with it creatively and meaningfully in the IRL and URL spaces?
Data-driven design is an innovative solution that can be used in various ways in the world of fashion or design, but also beyond. The project that Studio De Wilde worked on focuses on digitalisation and digital transformation. In a unique collaboration with HB Antwerp (diamond company), Studio De Wilde has developed a proof-of-concept software tool and demonstrator that creatively processes data points and translates them into immersive content using gaming technology and AI
Frederik De Wilde: "How do you make use of all these data points? How can you visualise the story of the product? You make the origin, the journey and the processing of a diamond tangible. The robots that do the processing are dancers to me, while cutting and polishing rough diamonds. That's where I get poetic as an artist."
