VR DIAMONDS

Innovation challenge

In order to grow the business, VR Diamonds had to look at new ways to innovate. It was time they took their digital aspect to another level. How could their business be found online? How best position the business as a recognisable and attractive brand in a B2B industrial environment? VR Diamonds wanted to apply their motto by looking at how they could improve the digital experience of clients.

Solution developed

VR Diamonds is now on a trajectory where they are taking a deeper look into the marketing strategy behind the company. This has never been looked at before and makes it easier to grow and create opportunities for the future. During workshops with Verhaert and the City of Antwerp, they deepdived into their online customer journey. A substantiated mapping of the Unique Selling Points and insight into the needs of their customers gave them a firm foundation to prepare their marketing plans for deployment.

How did the coaching enable to accelerate?

Cleo Klapholz: "The programme made sure we could focus on the future and opened our eyes to digitalisation. The in-depth knowledge of our client base & products combined with a structured approach in workshops, has led to further insights into our company, from both management and customer point of view. This ensures a future for the coming generations in our company. The establishment of a new company ‘Diamond Vision’ illustrates the confidence we have gained throughout the coaching process."