ZLAYET & SONS

Diamond Digital
“

The journey helped us to formulate a clear brand identity and go-to-market strategy. Today, we know exactly who to target with the new jewellery brand we are about to launch.

”

© Zlayet & Sons

Innovation and differentiation through digitalisation

Zlayet & Sons is a diamond and online jewellery company. Looking for new business opportunities, the team started with an innovation scan.

A key hotspot in customer experience and marketing was identified: differentiating while maintaining competitive pricing. A co-creative strategic branding workshop explored how to differentiate. Key brand characteristics were mapped and the consumer archetype that fits Zlayet & Sons was identified. The company’s brand DNA was integrated into the new website.

Website Zlayet & Sons

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