DEDIAM
We have learned a lot through open communication and customer engagement. A third party helps to uncover hidden weaknesses and opportunities. These insights will refine our international strategy and tactics.
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How to stand out from the competition
Dediam, a trusted diamond wholesaler, wanted to know how it could differentiate itself from the competition to ensure its continued growth.
The project started with an innovation scan to identify potential growth areas. The team conducted in-depth interviews with five customers from the international jewellery and goldsmith sector to gain insight into their value proposition and to uncover unmet market needs.
Armed with this understanding, Dediam is brainstorming innovative solutions to enhance its business offering to customers worldwide.
